Image source: John Lund

But Isn’t My Facebook Page Enough? Why Your Business Needs a Website

When you’re starting a business, it can feel like you’re holding onto a lot of tiger tails all at once.

I’m here to tell you why letting go of the website tiger is not a good idea.

Sure, a Facebook, Twitter, or an Instagram page may sound like an easy solution that you can build yourself in no time at all, but there are several reasons why you need  your own business website as well.

1. So your business is Google-able

Having a website increases your Google page ranking. It also pulls a lot of content from your business’s website onto the Google Business page. By the way, did you know that you can claim a Google Business Page so when people Google your business all of your contact details come up, including the location, the hours of operation, the website, and more?

Yes, your Facebook page, or other social media pages will come up too, but your website will always come first.

2. It’s more professional

There are many ways to build a website. I am personally a champion of WordPress-based websites. Half of all websites that are run on content management systems (i.e. website builders) are run on WordPress. The New Yorker, CNN, and Beyoncé use WordPress. Be like Beyoncé.

Also, as a customer, I’d rather go to a website (especially a mobile-friendly website) than a Facebook, Twitter or Instagram page.

3. You control the content on your business website

Much of the content that Google displays when you type in your business’ name comes from your website. The better organized your website is, more information that comes up on the search engine result page. Think of it like a restaurant menu. You want your customer to be able to order something off a nice menu, right? That’s why it’s important to build a good website that has clear pages that Google can read accurately.

Furthermore, you decide what goes where on a website. And people can browse your website at their leisure. On social media accounts, you are governed by their rules and their algorithms. They decide what your audience sees, because, in actual fact, it’s their audience, not yours.

So there you have it. A few reasons why your business needs a website. Feel free to ask me any questions in the comments or on my business Facebook page, OK Digital Content.

Image source: John Lund

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How to Post an Update to My Facebook Business Page

Here is a simple how-to guide that will ensure that your business page gets updated so that you can share your business’ activity, sales, events, and more through Facebook.

1. Open Facebook in an Internet browser

At the end of the blue band across the top of the page is an arrow. Click on it. That will open a menu. At the top of the menu is a section called Your Pages. Click on your page. This will open your Facebook business page.

Note: If, like me, you run more than one Facebook business page, click on See More… That will load the page with all of your business pages listed. Click on the page you want to update.

2. Add your update to your Facebook business page.

Underneath the cover image area, there are two columns. On the righthand column there is a box that says “Write something…” That’s where you want to write or paste the information that you would like to share.

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Note: Don’t forget to add a link or as much relevant information to the post as possible! If you want your reader to do something after they read your message, it’s best to send them to a link where they can do what you want them to do. E.g. buy a product, sign up for an event, etc.

3. Add an image to make the post more attractive

They say that a picture is worth a thousand words, and Facebook allows you to accompany your post with an image. To add an image click on the camera icon below the window where you are editing the text. That opens an explorer window where you can navigate to the folder on your computer where you saved the image.

Once the image is loaded and you are satisfied with your post, click on the Publish button.

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BONUS! Link to other Facebook business pages

If you are working with another business, it is a good idea to “tag” them in the post that you’re writing so that they can share it with their Facebook business page followers. Type the name of the business starting with an @ symbol. The @ symbol begins a link in Facebook. As you begin typing, a pop up menu will open below with options of other pages that you can tag in the space with the words you’re using.

Note: Be careful who you tag in the post – some business’ share similar names, but have nothing to do with each other. A general rule of thumb is to first find the Facebook business page of the company you wish to link by searching for their name through Facebook’s search bar at the top of every Facebook page.

Once you have selected the correct page, the words will be highlighted in blue to show that it is a link.

To add the vendor advertisement image, click on the camera icon below the window where you are editing the text. That opens an explorer window where you can navigate to the folder on your computer where you saved the image.

Once the image is loaded below the advertising copy window, click on the Publish button.

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Spring is Here! WordCamp Hamilton, Ladies Entrepreneur Group and More

Happy Spring! It may be April 1, but this is no April Fool’s joke – I have been very busy.

I’ve been working with several clients on new website developments and it’s been great! I’ve learned a lot about WordPress development and still learning more. Today has been one of those learnin’ days.

I came across this Smashing Magazine post, How to Become a Top WordPress Developer, and it’s had me thinking all day – well, thinking and learning.

Most of my marketing work these days has been website builds, which is awesome. I love building websites! But there’s so much that I still don’t know about WordPress – it’s just one of those things – the technology is constantly changing and each new client presents a new challenge for me to solve. I learn while I work with other people, but that doesn’t mean that I should only learn while I’m building these client websites.

That said, I’m looking forward to Wordcamp Hamilton 2016 in June.

WordCamp-Hamilton

Based on their call for speakers, I’m most interested in accessibility, theme development best practices (as I’d like to eventually build my own Genesis child themes), development environment set-up and best practices, and, of course, women in WordPress. 😉

As a woman who uses WordPress rather frequently, I’m keenly aware of being a woman…in WordPress. I love working with other women and meeting other female WordPress developers, so I hope someone picks that topic!

Speaking of working with women, I recently joined the Ladies Entrepreneur Group and I’ll be helping build our website. Right now we discuss things over Facebook, which is great, but a website is needed for better organization. We had our first website meeting this week. Looking forward to working with these awesome ladies to create a kickass website!

So, that’s been my life in a nutshell since January’s last post. Thanks for reading!

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Client Photography: Phill Hood and the Exclamation!

We all know a picture says a thousand words, so why is it that we don’t make photography a key component of our marketing mix?

I love photography. My parents instilled a love of photos and DIY into my sis and I from a young age. There are hundreds of home-developed photos in our family collection. My sis is now a Burlington family portrait and wedding photographer (Holdlifestill Photography).

Curious by the process and already an amateur graphic designer by the age of sixteen, I wanted to try my hand at the process of framing and capturing an image, too.

It’s been a passion ever since I picked up a DSLR.

This past summer I had an opportunity to bring this passion to another couple loves of mine – music and vintage cars.

Toronto’s Phill Hood and the Exclamation is an up-and-coming rock band that knows how to move people.

Phill asked me to take some photographs for his upcoming album in Toronto’s Ashbridge’s Bay with a pretty unique prop – a ’55 Ford Thunderbird.

Yes, please!

(more…)

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One Little Word for 2016

The year is nearly over. We’re counting down the hours now. A few days ago, Lindsey of PrettyCuteDesign.com, a boutique WordPress theme design house, posted her One Little Word for 2016 and it got me thinking about what my own word would be for this year.

This past year has been a big one for me. Although I did not choose a word to describe 2015 last January, if I could reflect on it now, I would have to say it was about “release”. I had to let go of some pretty big things – an apartment, a spouse, a lot of furniture (not that important), even a pet.

Pantone colours of 2016: rose quartz and serenity

So marching into 2016, I am arming myself with a new word that will help me bring out the best. This year the word is metamorphosis.

Word of the Year 2016: Metamorphosis

It’s a million-dollar word, but it speaks to me for a number of reasons.

  1. I’ve felt like I’ve been in a cocoon for the last two years and I’m starting to break out of that shell.
  2. My business continues to grow and change. 2015 was a really good year of learning for me and I’m looking forward to doing the same thing in the new year.
  3. I’m ready to fly. I spent a lot of time crying over the broken cocoon in 2015, but it’s time to wriggle out and test these wings.

Changes are happening

Whether you accept them or not, changes will occur in your life. If you embrace them and see them as a part of your evolving nature, then you can take ownership of those changes. They fit better into your life.

What’s changing here?

I have been tweaking and testing different things on OlgaKwak.com for some time now. I’ve moved the majority of my personal blog back to The Punnery. I’ll still post occasional self-reflections like this one onto OlgaKwak.com, because they do affect my business, but family talk, relationship talk, book talk and all the other stuff that I write about will remain at The Punnery. There will definitely be a link to here, though.

Email newsletters, website redesigns, and more!

That said, the website is not in it’s final look yet. I’m going to launch a redesigned OlgaKwak.com and a couple of email newsletters this year. One will be for marketing information presented by yours truly and the other will be a monthly book recommendation email newsletter. I love to read and I love posting my yearly reviews, but I’d like to be more active monthly on that front and so I’m moving to a monthly newsletter of recommendations. It’s not huge – just a few books I’d recommend picking up. If you’re interested in joining either list, please send me an email for the time being and I will let you know when either of those are ready. Also indicate which email newsletter you would like to sign up for.

Happy new year, everyone! I hope you all have a wonderful year!

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